I bought cookie dough, on the thought that maybe I should bake cookies and offer them to people at the University; if they were to ask what the occasion was, I could say, "It seemed like a whimsical thing to do, and I'm a whimsical person." But I'm not sure I'll actually do it.
I used to work for a different store in this chain, the one on Ygnacio Valley. The stores are numbered (internally; the numbers aren't secret, but it's the sort of thing you don't notice unless you work for the company), and the store on Ygnacio Valley is number 1701, which I remember thinking was a very significant number, but I don't remember anyone else agreeing with me, probably because if I told anyone, then they hadn't been a Star Trek fan.