It feels immoral to even think of using techniques to motivate oneself; one should instead just use one's free will to choose the correct action. How utterly degrading it would be, how insulting to the very notion of human dignity, to stoop to the level of contemplating one's own psychology using mere cause-and-effect reasoning, as if one were some sort of animal, or a machine!

But this moralizing is itself immoral, because it doesn't work. If I'm not smart enough to do the right thing for the right reasons, then I might at least aspire to do the right thing for the wrong reasons for the right reasons.